Advertisement Ideas

After i had concluded the designs for the honey jar itself, as well as the packaging. I then went on to look at how i could advertise the honey, that would get people more aware of the honey, as well as making them want the honey. 

Therefore i came to the decision to make advertising posters. i thought this would be a good way to advertise, as you could place these advertising boards in built up areas were they are going to get the most out of them as more people would be seeing them.

One idea for an advertising board design is shown below. 

 I came up with the idea of using something fun for the advertisement poster, to try and get people involved with the honey. Therefore i came up with the idea above. Which shows bees flying back to what would be the beehive, however it is instead a jar of Honey Beez honey. I felt that this was a great way to advertise as its something fun as it shows the bees going back to the beehive which is instead a jar of honey because it is so good. 

However i felt that the text wasn't the best on the previous poster, therefore i changed it, again using the something fun aspect, and using a bit of word play. This time the poster says 'See what all the Buzz is about' with an obvious reference to the noise of the bees. By doing this i think it again fits in with the fun part of the advertising, and i believe that this would get more people interested in the honey, as they have seen the fun and quirky advertising poster, they may then be looking out for this product in the supermarkets as they remember the poster. 

Here shows the poster in a busy environment, as it is in a shopping centre. By putting the poster in a shopping centre i believe that this would give the product most exposure, and making people fully aware of the product. As i said before, if people see this poster they may then look out for this product when shopping in the supermarkets. Which is what is wanted, as said from the brief.