Packaging Design

After it had been that the decided that the design was on the right track, i started to think about the packaging for the honey. I immediately thought of how the brief talks about fair trade and organic. This immediately made me think of an environmentally friendly packaging for the honey. 
An i feel that the design i have come up with fully represents that. These can be seen below. 

As you can see from the image above, i went with an environmental packaging. In addition to this i also decided to continue with the cutout technique for the packaging the same as i did for the honey jar. 

I felt that this was the best way as it shows a consistency in the design of the honey. I believe it is also a unique selling point that customers will immediately recognise in the supermarkets. As i feel that this product would easily stand out from its competitors on the supermarket shelves. I used the cutout technique on everything on the packaging, so not only the shapes are cutout, but also the name of the company, as well as the 'Properties of Manuka Honey' and the fair trade logo. Which again continues with the consistency that i was aiming for.

Above you can see how the design would look like as a whole, with the jar of honey inside the packaging. I thought that it would be a good idea to maybe have two different versions of the packaging, one were you can see the outline of the jar of honey on the outside of the packaging, which you can see on the image to the left. As well as a packaging were you can't see the outline of the honey jar, you can purely just see the cutouts through the packaging and also the honey jar itself, which is the image to the right. 

I thought that this would get people extra interested as they would maybe want to acquire both versions of the packaging. If this was the case i could maybe think about create additional versions of packaging if this is something would be interested in, almost like little collectable items for people.