Wednesday, 13 May 2015

Continued Research Into Existing Honey Labelling

After this i still thought it would be best to continue my research into existing honey products on the market today. However this time i tried to focus on more high end looking honey products, as this is what Honey Beez is looking for. 

Which you can see from the images below.



I especially like the way this product has use the lid as a part of the design, attaching the honey dipper to it, which is again in the shape of a beehive. As well as this they have also continued this in the design of the jar as they have continued the stripe effect around the centre of the jar.  



With the image above, it again shows the more high end product, As they have used a honeycomb type effect on the jar in black. However with the clear jar, were you can see the honey through it, it gives the product as a whole a very high end look to it. This coupled with the black label ties the whole product together really nicely, giving the product a premium look to it. 



The image above again shows a more a high end honey product. This design shows a more simplistic design, with a simple but effective honey drip coming from the top of the lid that runs down 3/4 of the jar. This runs from the black label on the lid, to the black label in the centre of the front of the jar, giving the design a consistent look to it. In addition to this i also like the jar itself, as i feel that the look of it gives the product as a whole a more expensive look to it.
This packaging shows a different way to advertise the honey product. As you can see, the beehive shape dismantles, as each ring separates, to eventually show the jar of honey inside. This is a totally different way of advertising, and this is why i think that's product would sell well. Because this is a totally different way of thinking, i believe that this would make people more aware of this, and be more willing to pick this up of the shelf because of the quirky aspect that it has. 




I really like the way the design of this honey product has been thought about to how this product would look on the shelf in the supermarkets. As the way the product is shaped gives off the honeycomb effect that we have seen previous. Not only that, the overall design has also been completed to a very high standard, again giving this product an extra edge with a premium look.  



I like the product above shows another different way to design honey. The design of this product is very simply, however it is the packaging of this product that makes it. As i have said in the previous designs above, it has a quirky look to it. In addition to the packaging being wood, it also gives the honey a more fair trade and organic feel to it. 


For this honey product the thing that stood out to me the most was the colour scheme of the whole packaging. As the window were you can see the honey through, really complements the colour of the cutout that has been used as well as this colour of the actual box that the honey is in. As the black, yellow and orange really works well together, giving the honey packaging a premium high end look and feel to it. 







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