Chosen Design Changes

After the decision was made that this was the design to take forward more, i continued to tweak little bits of the design, as the main aspect of this had already been decided. 

This time i wanted to see how the design would look when on the jar. This images are below.

 I chose to go back a step in design as see how the main image would look on the design without any text, which you can see above. I felt that this design worked as a whole on the jar. This was also are by the company, therefore i continued on with the process, which is below.

After looking at the design however, i felt that the design needed something extra, as a result of this i came to the decision to use a cutout technique on the shapes. By doing this it means that customers will be able to see the honey through the design. This is shown in the image above the right. After i had done this i felt that the design had been taken to the next step, which is what was wanted by the company in the brief that i received. 
In addition to this i also added the text back in to the design, which was the companies name. I also thought that it would be a good idea to include that this honey had properties of Manuka honey, which was the most high end honey products. By doing this it also shows the customers that this is a top quality honey, at only a fraction of the price they would be paying for the Manuka honey. I also added the fair trade logo back in to the design, as this again would be a incentive for the customers to buy this product, because as was said in the brief, it would give the customers a feel good feeling when they see this logo.