I felt that my current designs were still missing that extra something that was wanted from the brief to make the Honey Beez product look more high end to increase sales.
I decided to completely change the way i was currently designing. This was to try and make that extra step up to make the product look like a premium brand.
These were the next set of designs i put forward.
Firstly i decided to create an image that represents honeycomb, however i believe that this design still keeps the high end look that the company was looking for in the brief. As i felt that this bit of design would work well on the jar of honey, especially when colour has been added, which you can see below.
After i we had come to the conclusion that this design was the one we wanted to take, i started to add colour to the shapes, as well as adding a few more shapes to keep the effect going up the page. I liked this design, however i felt that the top of the page as well as the jar looked a little sparse of detail, therefore i continued with the development of the design. Which you can see below.
I also added the fair trade logo to the design, as the company made it clear in the brief that this was an important aspect of the honey that the wanted the customers to know about, as they thought that this would give the customers a feel good feeling when buying it.
No comments:
Post a Comment